Answer Engine Optimization Agency with Proven Results

What is Answer Engine Optimization?

Answer Engine Optimization (AEO) is the practice of optimizing your website to appear prominently in answer engines like ChatGPT, Perplexity, and Google's AI Overviews.

Each week, hundreds of millions of people ask answer engines about everything imaginable, from creative writing and technical tutorials to personal advice and research - and last but not least, also ask about businesses, products, and service recommendations.

This creates an unprecedented opportunity for businesses. Early movers that establish themselves as authorities now will dominate these platforms as usage explodes over the next few years.

So how do you get your business mentioned? Funnily enough, answer engines rely heavily on Google's authority signals and rankings to determine which businesses to mention in their responses. Perplexity openly admits to using Google's rankings and research shows ChatGPT's brand mentions correlate strongly with Google rankings. Answer engines essentially outsource their credibility assessments to Google.

In other words, AEO isn't really anything new; it's just high-quality traditional SEO. This is why working with seasoned SEO experts like Cogney is crucial. Our traditional SEO expertise directly translates to answer engine visibility.

How we optimize for answer engines

Research How People Search

We analyze what keywords your site currently ranks for, what it should rank for, and identify gaps. We dive deep into your industry, understanding how folks ask about your products and services across both search and answer engines.

Create Your Content Strategy

Keywords are prioritized and mapped to pages on your site. You get a clear roadmap: what existing pages need optimizing, what new pages to build, and how to structure content for maximum Google and AI visibility.

Execute Content Creation

Your team can implement the strategy, or we handle it directly.

Fix Technical Issues

We analyze your site's crawlability and indexation. If Google can't properly crawl your site, neither can answer engines. We provide detailed technical recommendations for your developers.

Build Your Authority

We secure high-quality links from relevant websites. Strong link profiles signal authority to both Google's algorithm and AI training systems.

Track Performance Across All Channels

Beyond traditional SEO metrics, we monitor your brand mentions in answer engine responses. You'll see growth in rankings, traffic, conversions, and AI visibility through comprehensive reporting.

What AEO success looks like

In as short as a few months after hiring us, expect to see clicks from answer engines to your website increase. Our performance reports will show you which answer engines are sending the most clicks as well as which pages on your site are receiving those clicks. We can also monitor answers for specific questions (e.g. "What is data observability?") to show how you're recommended, what other companies are mentioned alongside, and how it changes over time.